Beyoncé in U Los Angeles at Super Bowl LVIII

The short version: On February 11, 2024, Beyoncé wore U Los Angeles for her Super Bowl LVIII appearance, one of the most-watched cultural moments of the year. The look paired the brand's gold with the kind of confident, modern styling the house was built on.

Some moments stay with you. On February 11, 2024, the world watched Beyoncé during Super Bowl LVIII, and U Los Angeles was part of the look.

It's the kind of stage a young house dreams about: a global audience, an artist who sets the standard for presence, and jewelry that holds its own under the brightest lights. The pairing felt natural. U Los Angeles was born in the city Beyoncé chose for the moment, and the brand's Turquoise in yellow gold reads as bold and self-assured in exactly the way the night called for.

A placement like this isn't about borrowing a name. It's a signal of where the house belongs: on artists who carry a room, in moments that get remembered.

The U Los Angeles look

The brand's signature is clean, sculptural gold that reads from across a room and still rewards a close look. Explore the pieces in the U Signatures and U Stones collections, or book a personal appointment at the Westfield Century City flagship to be styled in person.

Frequently asked questions

Did Beyoncé wear U Los Angeles?Yes. U Los Angeles featured Beyoncé wearing the brand around her Super Bowl LVIII appearance on February 11, 2024. It remains one of the house's most recognized cultural moments.

Where can I shop the U Los Angeles look?You can explore the U Signatures and U Stones collections online, or visit the U Los Angeles flagship at Westfield Century City for one-to-one styling and to see the pieces in person.

What is U Los Angeles known for?U Los Angeles is a contemporary fine-jewelry house born in Los Angeles, known for sculptural gold, stackable bands, and gemstone pieces chosen for meaning. It is worn by artists and tastemakers and carried at its Century City flagship.